In-n-Outs Market Segmentation Free Essay, Term Paper and Book Report
Market Segmentation
In-n-Out is part of the full-service restaurant industry, under the NAICS code: 722110. The North America Industry Classification System is issued by business and government to classify and measure economic activity. The NAICS numbering system is a six-digit code that designates industries, going from general to particular industries as we add numbers to the code.
There are 195,659 establishments under the full-service restaurant industry; all establishment combined have sales of 144,649,964 ($1000). There are 23,277 full-service establishments in California, 1,193 establishments in Nevada and 3,224 in Arizona; In-n-Out accounts for 214 establishments in Arizona, California, and Nevada. Breaking down the 100 percent sales that belong to this industry in the United States, California has 12.84% of sales, followed by Nevada with 1.02% and then Arizona with less than 1%. (Naics Census).
The full-service industry has grown during the past decades as eating out has become part of a modern lifestyle. It is estimated that consumers spent 44% of their food mo......
Word Count: 658
Page Count: 2.6 (250 words a page / double spaced)
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