Marketing Place Channel Of Distribution Free Essay, Term Paper and Book Report
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Offering customers a good product at a reasonable cost is not the whole story. Managers must also consider making products available to customers in the right place at the right time. Hyundai Motor Company is the world's 5th largest automaker. Hyundais marketing managers need to be sure that their products are offered to customers with different needs with respect to time and place.
Managers must make Strategy Decision Areas in Place. Hyundai managers decide what channel of distribution to use, in this case, a Dealership is the main channel of distribution of their product to the final customer. Hyundai motor vehicles are sold in 193 countries through some 5,000 dealerships and showrooms. Hyundai is now the fifth largest automaker in the world, surpassing Nissan and Honda, selling 3,715,096 units in 2005. Exports are the engine of the contemporary Korean motor vehicle industry's success. Hyundai exported a total of 560,169 units, up 13% from the 1995 figure of 494,479 (Myeong-kee). In the 1980s, Hyundai began to explore strategies to increase access to the overseas market......
Word Count: 1079
Page Count: 4.3 (250 words a page / double spaced)
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