Counterintuitive Marketing Free Essay, Term Paper and Book Report
Abstract
Counterintuitive Marketing is chocked full of explanations and solutions for American businesses of the late 1990s experiencing lackluster performance. The authors, Kevin Clancy and Peter Krieg, trace the high rate of business failures back to bad marketing strategy and furthermore, poor implementation. They expose marketing as being flawed by strategic decision-making based largely on managements intuition. This is followed by a thorough discuss on developing marketing plans built on logic and hard data.
Essay based on
Counterintuitive Marketing
Summary
Marketing is the engine that drives business growth. It is charged with finding and keeping customers for the business, and only through effective marketing does the core business grow. Many American companies have failed to recognize this and are suffering from lost market share and declining profits. As a result, acquisitions, mergers and downsizing have become commonplace to mask the real problems. Furthermore, the strategic planning of these events has not been integrated with marketing, even though most strat......
Word Count: 2350
Page Count: 9.4 (250 words a page / double spaced)
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