Marketing Differences: B2B Versus B2C Technological advancement has opened the doors for a start up business to be able to be run from wherever an Internet connection is available. This phenomenon has created a new set of rules and language to use for conducting business. Below is an analysis of the Business-to-Business (B2B) and the Business-to-Customer (B2C) marketing differences. A large portion of expense built into the business-plan of years ago, used to be for the cost of over-head. Similarly, the biggest portion of over-head consisted of the acquisition of a space which was the only way to start a business. However, the advent of the Internet has changed how a new business can enter the market. Businesses now use technology to reach customers and other businesses on a local, national and global basis (Schneider, 2004). This has caused an increase in e-Commerce for the worldwide economy (Schneider, 2004). In 2003 B2B e-Commerce was greater than $1.41 billion and B2C e-Commerce was $90.1 billion (Naraine, 2003). Though these transactions took place on the Inte......

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