The Jones Blair Company (JBC) is a regional paint manufacturer that focuses on high quality paint in the Dallas-Fort Worth area and the surrounding 50 counties. The industry contains almost 600 paints firms and it is established US Company worth approximately $13 billion. The case is discussing the U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. Jones Blair mainly associates with customers looking for higher end products. They make every effort to produce top quality coatings by continually researching and developing new solutions for their company products and services. This has led the JBC to be the highest priced product on the market which mainly sells to do it yourself customers which contribute 50% of sales and professional painters contribute about 25% of sales. JBC is divided into three broad segments: architectural coatings, original equipment manufacturing coatings, and special-purpose coatings where each segment serves a specific need. The main executives of JBC are: Jerry D. Jones - President and CEO Je......

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