Marketing Plan: Phase II Wal-Mart Free Essay, Term Paper and Book Report
Marketing Plan: Phase II Wal-Mart
November 17, 2008
Marketing Plan: Phase II Wal-Mart
Segmentation Criteria
Of the five segmentation criteria, Wal-Mart will use the substantial criteria as well as the competition criteria and the homogenous criteria. These three criteria are the most important ones in regard to providing Wal-Mart customers with satisfactory computer repair services.
The substantial criterion is necessary because Wal-Mart will have to make sure a large enough audience exists that will generate enough sales at a low cost to result in a profit. Generally, the majority of Americans shop at Wal-Mart at least twice a month, if not more, there will have a substantial amount of people who will be introduced to this product or service. The number will also be fulfilled by offering a temporary complimentary service to those customers who purchase a computer at a Wal-Mart location (Wal-Mart, 2008).
Keeping the competition criterion in mind will be beneficial to the marketing strategy of Wal-Mart because other establishments also offer a......
Word Count: 1884
Page Count: 7.5 (250 words a page / double spaced)
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