Celebrating 75 years of Dettol Free Essay, Term Paper and Book Report
EXECUTIVE SUMMARY
Dettol and Safety have become synonymous terms over the years of its existence. Starting off as an Antiseptic liquid, it has built a relationship of trust and protection and is one of the most trusted brands in the country. Over the years, it has tried various brand extensions into the cosmetics market with little success due to the strong core values of protection from germs and safety. The growth in the last few years has been encouraging with shares showing an upward growth in most of the product categories, but Dettol has bigger ambitions ahead.
Hygiene awareness has not spread even in the metros let alone across the rest of the country, and people are still ignorant of simple healthy activities such as washing hands before every meal, after defecation etc. People are still not aware of the benefits of simple hygiene and the health hazards the lack of it can cause. They do not realize the threats of common illnesses and how easy it is to prevent them. A simple way to increase the share of Dettol is to educate consumers on their personal hygiene habits and......
Word Count: 2211
Page Count: 8.8 (250 words a page / double spaced)
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