Winkler A. G. Case Study Free Essay, Term Paper and Book Report
Introduction
Winkler A.G. is a manufacturer of packaging materials for the grocery chain stores, electronics, food processing industries, office products and house ware products. The company is headquartered is in Berlin and they have manufacturing plants in Hamburg and Stuttgart, Germany.
Manufacturing operations is broken down to 50% for 4 major customers and 50% for grocery chain and food products. Winkler has about 50% market share with an average of 25% contribution margin. Notably, Winkler leads in the fiber container used for packaging snack food products with a 52% market share
This case study analyzes Winkler's marketing and manufacturing strategies and how the two can be aligned for greater operational efficiencies.
Review of Winklers marketing initiatives
Winklers objectives are to increase their sales volume by 25% and to increase their total market share by 35% in the next 3 years, while maintaining contribution margins at 25%. To achieve these objectives and to retain their position as market leader in fiber container manufacturing business, t......
Word Count: 1960
Page Count: 7.8 (250 words a page / double spaced)
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