Jones Blair Case Analysis Free Essay, Term Paper and Book Report
JONESBLAIR COMPANY
CASE ANALYSIS
I. Defining the Problem
The JonesBlair Company is a regional paint manufacturer based in the Dallas-Fort Worth area, doing most of its business within the 11 county DFW region and surrounding states (Oklahoma, New Mexico and Louisiana). Currently, the company sells top quality architectural paint and accessories to both urban and rural markets. Their paint products cater mainly to do-it-yourself customers (50% of sales) and professional painters (25% of sales). The rest goes to the government, exportation and various commercial uses. The industry is in the mature stage of the product life cycle, where sales growth is expected to parallel the general inflation rate. JonesBlair produces top quality coatings by continually researching and developing new paint solutions all the while meeting escalating governmental requirements on the emissions of volatile organic compounds (VOCs). Consequently, JonesBlairs product is the highest priced on the market. JonesBlair has increased sales on an annual basis but the sales volume has st......
Word Count: 1337
Page Count: 5.3 (250 words a page / double spaced)
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