Good Sport experienced success in the last few years, but is on the verge of considerable change as they move forward with the latest design and manufacturing trends in the fitness equipment industry (University of Phoenix, 2008). This paper explores the challenges the leadership/management team of Good Sport are experiencing and provides alternatives for Good Sport to consider as they work to achieve their goal. Research on this topic revealed three primary areas where Good Sport may consider focusing their efforts for improvement team cohesiveness, corporate social responsibility (CSR) and teamwork. The team analyzed eight individual organizations for comparable challenges faced by Good Sport. The key concepts of the research appear below. Key Course Concept Dubrin (2001) describes teamwork as an understanding and commitment to agreed group goals by all the team members. Good Sport is faced with bringing together several teams (sales, production and varying levels of management) to advance their new line of exercise equipment XtendSport (University of Phoenix, 2008). Howe......

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