COSCO Business Strategy Free Essay, Term Paper and Book Report
Cosco Business Strategy (Positive Points)
Driving Force
The main Driving Forces behind Costco was entering into the Internet market, Product innovation, Marketing Innovation and Competitive Prices.
Entering the Internet market for Costco helped the company to be more efficient and competitive. The website was another shopping solution for members, it provided them with a way to purchase products and services that may not be available at the and also provided convinces to its customers. The website had an array of services that it provided these included: Travel Information, New Membership subscription & Digital photo processing service. Costos Internet Market was thriving as sales totalled $376 million in 2004.
Competitive Edge
It was evident throughout the case study that Cosco had a long term life expectancy in the Business Environment within the Warehouse Industry.
Cosco was unique to other Businesses at the time and was able to create a competitive edge through low costs combined with quality products. In addition to low costs quality products Costco introduced thei......
Word Count: 698
Page Count: 2.7 (250 words a page / double spaced)
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