Competitive Advantage of Online Retailing over Physical Stores from a Customer Perspective Free Essay, Term Paper and Book Report
The Competitive Advantage of Online Retailing over Physical Stores ¡V a Customer Perspective
Abstract
This articles attempts to explore the competitive advantage of online retailing over traditional channels by conclusion of existing literatures and data analysis of various data sources.
Introduction
Why the virtual is yet successful in taking the position of physical store? The greater turnover and low initial investment leads to price advantage over traditional channels. Expanding coverage of internet allows spreading of products without great investments in distribution system. Despite these advantages traditional channel still prevails, dominating a large part of sales. Reasons of why there are still physical stores around include the lack of internet facilities in some areas or the cost/benefit balance of delivery of a certain kinds of products, etc. On the other hand the reader may raise a question to himself why I am buying stuffs at a supermarket or a store but not online? This article would attempt to answer this question from a customer¡¦s perspective.
Knowing......
Word Count: 2017
Page Count: 8 (250 words a page / double spaced)
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