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Starbucks Coffee Free Essay, Term Paper and Book Report

Workplace Rewards Assessment A company’s success relies heavily on high levels of productivity from its employees. A prominent component of this kind of productivity is motivation. Motivation encourages employees to perform in ways that go far beyond their required duties. Motivation can take on various forms such as rewards, incentives, better workforces, or recognition. This paper will discuss how motivation affects an organization in terms of goal setting, performance evaluation, workplace rewards, and job satisfaction. The most popular coffee house in the country is Starbucks. Starbucks was founded in Seattle’s Pike Place Markets in 1971. Starbucks purchases and roasts high quality whole bean coffees, as well as, Italian style espresso beverages. Starbucks sells them in its company operated retail stores. They also sell their products through specialty sale groups and supermarkets. The company’s primary goal is to establish Starbucks as the number one brand in the world (B. Kembell, Hawks, S. Kembell, Perry, & Olsen, 2002). In order to achieve this goal, St......

Word Count: 1177
Page Count: 4.7  (250 words a page / double spaced)


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