Examining a Business Failure - XFL Free Essay, Term Paper and Book Report
Nearly 9 years ago a very successful and entrepreneurial man named Vincent McMahon wanted to expand his business, but in a different way then what he has promoted for several years within the pro wrestling circuit. Vincent was and still is President of World Wrestling Entertainment (WWE). He has successfully taken an entertainment industry and marketed it throughout the world. In researching his target audience, the primary demographic is 12-24 year olds, but WWE has hooked a much wider range of audience ages. The fact of the matter is most people know that wrestling matches are scripted and a winner is pre-determined. The fans, even as they know this, dont seem to care. After all, its some what common knowledge with most everyone that wrestling is entertainment and not a real sport.
In 2000, Vincent set his sights on buying the Canadian Football League (CFL) however; he was denied the purchase when the owners and board of directors of the CFL didnt support the buyout. So Vincent pitched his idea to all of the major television stations throughout the country, and the XFL was b......
Word Count: 1143
Page Count: 4.5 (250 words a page / double spaced)
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