ford marketing plan Free Essay, Term Paper and Book Report
I. Business Overview of FORD
Ford Motor Company was founded by Henry Ford in 1903, in the United States, and has become one of the largest automakers in the global market today. Ford Motor Company is a family of automotive brands comprising: Ford, Lincoln, Mercury, Mazda, Jaguar, Land Rover and Volvo. By developing a great range of products, Ford Motor Company aims at serving the varying and ever-changing needs and wants of the global community. (Ford Motor Company, 2007)
Ford Australia (Australian subsidiary of Ford Motor Company) was founded in 1925. They are the longest established, as well as one of the largest automobile manufacturers in Australia. They are also the only Australian manufacturer to wholly design, develop and build a range of vehicles locally. Ford Australia has over 5000 employees and their global workforce is made up of approximately 300,000 employees. (Ford Motor Company of Australia Limited, 2007)
Today, Ford Australia concentrates on continuously raising their manufacturing efficiency, reducing the emission of their products and improving the recyclabi......
Word Count: 8844
Page Count: 35.3 (250 words a page / double spaced)
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