Problem What should Phillip Snyder, President of Sharratt Furniture Inc., should decide is the best marketing decision to establish and allocate advertising budget? Market-mix Sharratt Furniture Inc is a medium to high priced furniture manufacturer. Manufactures wooden bedroom, living room and dining room furniture. Net sales in 2001: $75 million; before-tax profit: $3.7 million. Increase brand awareness, company image enhancement etc. o Research showed customer between the age of 40-60 years are becoming more home oriented and they are replacing old cheaper with new expensive furniture. o Company contribution will fall to 25% because of labor and material costs. Design of Website o The website will be designed to accomplish three objectives: Consumer advertising/information by showing the product offering information and products available in their city or town. Used by retailers to get detailed product information. Get retail orders online. Company employees 10 full-time and two regional sales managers. Costs Estimated cost fo......

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