Strategic event recommendation for Smirnoff Red Free Essay, Term Paper and Book Report
Strategic event recommendation for Smirnoff Red
1.0 Company Analysis
1.1 Motivation for chosen company
Choosing a case study from the alcoholic drink industry to examine corporate and business-level strategies (in this case for the event discipline) is interesting for a number of reasons.
From a macro-environmental perspective, a company operating within this industry is obliged to constantly monitor any changes to the external environment. Over the past years, the political and legal context, for example, in which an alcoholic drink manufacturer such as Smirnoff operates, has impost stringent surveillance on the industry. This forces Smirnoff and others to devise and implement their strategic plans in a very dynamic, greatly externally-led environment. From a micro-environmental point of view, Smirnoff is challenged as it has to compete with a great number of competitors of the same category as well as other substitutional alcoholic drinks. Therefore, it is important for Smirnoffs success to add more to the brand experience.
As Mintel (2000) research depicts The hi......
Word Count: 3512
Page Count: 14 (250 words a page / double spaced)
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