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Perceptual Maps in Marketing Free Essay, Term Paper and Book Report

Regardless of the organizational goal, there is no questioning the importance of effective marketing to the success of an organization. Marketing is crucial to the survival of a company. In order to gain an edge, a company must position itself distinctly and must differentiate its marketing from that of its competitors. A perceptual map is a visual representation of the customers' perception of the company brand which can aid in positioning. The following discusses a simulation in which I am hired as a new marketing manager for a motorcycle company. During the simulation I construct a perceptual map for the motorcycle brand and use it to create a marketing plan for the brand. Thorr Motorcycles, Inc. - An Overview Thorr Motorcycles is a $5 billion company that manufactures a range of motorcycles and produces more than 200,000 units per year. The company also licenses programs to sell several consumer items including t-shirts, motorcycle shoes, small leather goods, and toys. Thorr's services include dealer training, dealer software packages, motorcycle rental, and rider tra......

Word Count: 1484
Page Count: 5.9  (250 words a page / double spaced)


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