Case study Samsung China: The introduction of color TV What would Samsung do in terms of STP? 1. Introduction Samsung China Headquarters (SCH) is considering entering Chinese color TV market with which strategy at the point of case's time. There can be various selections in terms of market segments, product lines, low-end or high-end, etc. In this report, we will analyze what will be the best way for SCH to survive and move on to success. Since the segmentation of Chinese market is very huge to cover it in this case study and this is more about its strategic decision, this report will simplify segmentation part to see the idea and focuses more on justifying why Samsung have to position certain market. 2. STP 1) Segmentation Chinese market can be segmented by region and income. Simply separate them as high, middle, low class level of region and super-high, high, middle, low level of income. Super high level of income takes 1% of Chinese city population. About 0.5 billion out of Chinese 1.3 billion is its city population, and then we can calculate about 5 million......

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