When devising a marketing plan, there are several aspects that must be addressed. These items represent key aspects that should be focused on to be successful and thrive. The first factor to discuss is finding and addressing the target market. The target market is the group of people that the company aims to sell the majority of their products or services to. These are the people the company focuses its advertising and marketing energy towards to entice them into becoming a customer. Another factor is discovering and exploiting the factors in which consumers base their decisions on when purchasing a product or service. Finding out what the customer wants and delivering that to them is a fundamental facet to a successful business. The last factor is analyzing the market and addressing the competition and how the competition will affect the business. Having adequate competition intelligence and analysis could give a business an extra edge by getting information to that business before it becomes obvious to everyone in that market. In order for Lowe's to be successful in offering Home ......

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