STRENGTHS * Global brand image * Products and services reputation * Strong financial performance * Variable distribution channels * Innovation and creativities WEAKNESSES  High dependence upon a single product  Weak compliance function  Low employee productivity OPPORTUNITIES * Product range to specific coffee market * Expand global operations * New market * Hear Music Label * Apple agreement THREATS * Severe competition * Changing customer drinking trends * No substitutes for coffee beans * Business risk in global markets * Coffee, dairy and labour costs * Cultural impacts SWOT The company over the years was able to establish a global image thanks to the reputation of its products and services. The variety of distribution channels has led to a strong financial performance which as of 2007 amounts to 9.4 billion dollars with 15000 stores across the world. However, several lawsuits indicate a weakness in the company. Another major weakness is the company's high dependence upon the beverage products which accounts for 77% of ......

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