Kodak Eastman case analysis Free Essay, Term Paper and Book Report
Problem of the case
CEO of Kodak had to set out new strategy for film products, because during January 17 and January 24, 1994, Kodak lost 8% in value on rumors if a price cut. Kodak was still a dominant in photo film market, but he had a lot of competitors like Fuji Co. and Konica Corp. They were offering consumers lower priced products. Market share of Kodak was falling from about 76% to 70% over the past five years. Kodak introduced new product, Funtime Film, which would be priced at lower rate the way it competitors' products do. So he considered to gain its market share back by repositioning its film product line.
Main information of the case
Kodak has the biggest market share in U.S market in 1993. He had 70%, while its main competitors Fuji had 11%, Polaroid 4% Private labels 10% and other 5%. Major suppliers were Kodak, Fuji of Japan, Agfa of Germany and 3M. Kodak and Fuji sold only branded products, while both Agfa and 3M sold their products as branded products and as well as to other firms for the sale under a private label. Polaroid entered market later with its brande......
Word Count: 753
Page Count: 3 (250 words a page / double spaced)
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