Organizational and Societal Public Relations It can be difficult to determine whether a PR action a company employs is organizational or societal. In some cases the PR actions of a company may fall into both categories. It is helpful to fully understand the definition of both societal and organizational public relations to make a proper determination. A societal function of public relations is social responsibility; this may involve a company participation in social events. While it may be possible for a large company to help protect the environment, by way of large donations or actively participating in large scale national issues; a small businesses may only be able to donate time or money to a local youth clubs. In either situation the company's social responsibility is the something that all businesses both large and small can utilize. Companies that have successful societal programs will benefit greatly and can also help build some brand loyalty, may be able to retain and/or attract quality employees while enhancing the companies credibility; it can also help to improve the......

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