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relationship between product and brand Free Essay, Term Paper and Book Report

The relationship of the product/services with the brand is important in order to keep building trust and an effective marketing strategy. In this paper, Verizon and Disney are examples where the brand has a strong relationship with its products and services. Both Verizon and Disney have been marketing with their brands and generated great results. For cell phone services, Verizon has a strong brand image of being America's most reliable and largest network and as so, it provides quality service. Verizon prides itself not only in products, network, and reliable products and services but also customer service. Verizon uses its brand image to promote that with its products and services, one will not have any inconvenience. In fact, one can always rely on it no matter where he or she goes. In Verizon commercials since the beginning of the 2000s, the company has worked very hard to create a strong reliable and premium service. It has definitely evolved from the commercial where the one person would use his cell phone and walk around asking the question "Can you hear me now?" This marke......

Word Count: 1094
Page Count: 4.3  (250 words a page / double spaced)


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