B2B and B2C Marketing A successful business knows that marketing is everything. Whether the business is a traditional brick and mortar, a Business to Consumer (B2C), or a Business to Business (B2B) e-commerce site a company's ability to effectively market its products or services can mean the difference between success and failure. This paper will compare and contrast the types of marketing strategies of B2B and B2C's as examined in this class. Business to business (B2B) and Business to Consumer (B2C) marketing are thought to be only on-line types of marketing when in fact they are also offline. Marketing programs like direct marketing, advertising, and events are done for both types of businesses; these activities are just done differently. The characteristics of the types of business are fundamentally different. A B2B organization is/has: * Relationship driven * Maximize the value of the relationship * Small, focused target market * Multi-step buying process, longer sales cycle * Support Educational and awareness activities * Rational buying decision based on busin......

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