Out of the Box Pte Ltd Free Essay, Term Paper and Book Report
"Anything and Whatever" have the concept of "what's in the can" in which the flavor may be surprising to the consumers. Currently, the company has been thinking to expand its operation into another country. Therefore Thailand, Taipei, and Indonesia would be a concern. There are, however, similarities and disparities in term of PEST and other competitive factor between those countries that each gives the company competitive strength to operate in one of the country.
Basically, the company uses adaptation strategy since it both enters a new market and does modification to its marketing mix as to adapt local Thailand culture. However, the market will be segmented based on demographic (12-30 years old.), lifestyle (fun seeker), behavior (frequent eat outside) and region. Therefore, the target market is more likely the combination in the three brackets. Moreover, the products will be positioned as local consumer brand, yet unique due to its concept.
The market entry strategy will use two stages, in which initially the company will use indirect exporting - and once the sales potential fo......
Word Count: 4559
Page Count: 18.2 (250 words a page / double spaced)
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