Internationally, McDonald's is the largest chain of fast food restaurants, operating over 31,000 restaurants in 118 countries. As a result it is no surprise that McDonald's clown figure mascot, Ronald McDonald, has been said to be the world's second most recognizable figure (Brownell, 2004). This can only be attributed to the fact that McDonald's management style and strategies are extremely effective when faced with the vast amount of issues it has in its sixty plus years of history. This success in global growth is exemplified in its achievement in infiltrating the Indian food market. This infiltration has been made famous due to management and strategic issues encountered by McDonald's from the macroeconomic environment, particularly in the economic, demographic, sociocultural and the competitive environment. McDonald's entry strategy in India is a major reason in the way its success came about. The company was faced with many different possibilities, but encouraged by previous failings from rival companies in KFC and a vast amount of research into India and its markets McDonald's......

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