Frito Lay and Chip Dip Opportunities Free Essay, Term Paper and Book Report
Frito Lay
SWOT Analysis
Strengths
* Major competitor in shelf-stable dips
o Sales nearly tripled between 1981-1985
o 1981: $30 million
o 1985: $87 million
* Introduced first shelf-stable, sour cream-based French onion dip in the nation
o 1986 sales for French onion dip expected to reach $10 million
* Leading salty snack provider
o Accounted for 33% of all salty snack sales in the U.S.
* Ideal location for product in retail outlets
o 67% of dip sales are for salty snack consumption
o 80% of dip sales are products found in salty snack section
o Frito brands complement one another, resulting in increased sales for salty snack and chip dip lines
* Recent diversification of product line
o Met "Mexican food phenomenon" by adding several cheese dips to line
o French onion dip
Weaknesses
* No actual growth forecasted for future chip dip sales
* Aggressive competition
o Kraft, Borden, Campbell Soup, Lipton and regional chip manufacturers
* Sour cream-based dips and mixes account for ½ of total dip sales
o Frito Lay only produces one sour cream-base......
Word Count: 641
Page Count: 2.5 (250 words a page / double spaced)
View This Essay Now $19.99 (or $12.99 for membership)
|
What is Your Time Worth?
Get INSTANT UNLIMITED ACCESS to this paper
and 15,000 other essays and term papers!
|
|
Search for other Frito Lay and Chip Dip Opportunities essays, term papers and book reports.
Other Free Essays, Term Papers and Book Reports:
We have the best book reports, essays and term papers on Frito Lay and Chip Dip Opportunities. For the cost of a pizza and some beer let us help you make your job of writing your paper easier. It's that simple.
|
|
Dear Free Essays:
Thanks for helping me with my term paper!
With so many essays and term papers on your service, I got a few ideas from mixing and matching and managed to write a great paper in 1/10 the time. My teacher thought so too because I got an A grade. Thank you so much!
Julia B.
Denver, Colorado
|
I'm very pleased with the quality of your term papers and essays. For all the time and worrying your service saved me from, it was well worth the $12.99.
Brandon W.
Columbus, Ohio
|
I totally waited to the last minute to work on my term paper and really started to freak. But your site totally came to my rescue and helped me out of a bind. I scored an 94 and was very pleased. Thank you!
Greg F.
UC San Diego
|
|
PRIVACY
|
TERMS & CONDITIONS
|
MEMBER LOGIN
|
CUSTOMER SUPPORT
