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Starbucks Strategic Initiative Free Essay, Term Paper and Book Report

Starbucks Strategic Initiative As a global company, Starbucks manufactures and sells the best coffee to serve the needs of its consumers, with an estimated of $8.8 million company operated retails. Store expansion is a key growth strategy for Starbucks. The company plans on expanding to 40,000 Starbuck sites, this type of mark can only be compared to McDonalds. (MacNealy, 2006). Although Starbucks is one of the largest organization in its market, in order for the company to continue succeeding, Starbucks, must manager current assets and liabilities strategically. In 2008, Starbucks released their annual report which described market risks exposed to in the event of adverse changes such as; price commodity, cost affects of raw materials along with changes in foreign exchange interest rates and risks. To manage these risks, Starbucks has developed derivatives designed to alert the company of unforeseen upset in current assets and expected profitability. Most derivatives meet requirements for hedge accounting treatment. In 2008, additional contracts were entered reduce exposure......

Word Count: 1038
Page Count: 4.1  (250 words a page / double spaced)


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