Sales Integration at FedEx Founded in 1971 by Fred Smith, FedEx grew from a small company located in Memphis, TN to one of the biggest logistics companies in the world. Throughout the years, FedEx expansion to the international market through acquisitions of many air cargo companies around the world. To keep up with the changing market and increased competition locally, FedEx acquired Caliber System in 1998. Caliber Systems included RPS that specialized in ground, non-express business-to-business delivery. This helped FedEx to evolve their delivery options to include both air and ground service. In early 2000, FedEx rebranded their acquisitions and their operating companies, the two most notable brands are FedEx Express and FedEx Ground. FedEx Express is a national recognized brand and ships almost anywhere worldwide overnight. It is known for their customer service and reliability, and had national advertising to reinforce it. For its clients, the sales force can analyze their client's business streamlining it using Express shipping. With this and other services offer, it re......

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