Abstract This environmental paper will focus on the Coca-Cola Company whose domestic and international marketing decisions are effected environmental factors. In this paper specific areas will be covered such as: the influence of global economic interdependence, trade practices, and agreements, the importance of demographics and physical infrastructure, cultural differences, social, and ethical responsibilities versus legal obligations, effects of political systems, and international relations, Foreign Corrupt Practices Act (FCPA), as well the local, national, and international legislation, and the impact of technology. History of Coca-Cola Coca-Cola was founded in 1886, by doctor John Pemberton a small town pharmacist from Atlanta Georgia. Mr. Pemberton invented the Coke recipe in a pot in his yard. The name Coca-cola was an idea given by Mr. Pemberton's accountant Frank Robinson. (Bellis, 2009) In 1887, another pharmacist, and entrepreneur, Asa Candler purchased the recipe for Coca-Cola from the originator Mr. Pemberton for $2,000. In 1890, Coca-Cola was one of America's wel......

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