Describe how businesses can manage change effectively and evaluate the effectiveness of marketing strategies in managing change. Free Essay, Term Paper and Book Report
Change is a constant factor that occurs within a business, altering the way the people do their work. It involves changing structures and introducing new technology to produce different outcomes. It is therefore important for businesses and managers to be able to respond to change in order to maintain a competitive advantage. In many cases when external influences of change such as geographic or economic factors affect as business, they must adopt new marketing strategies that both adapts to the change and meets the businesses marketing goals. In terms of the IMAX theatre Sydney, the business has successfully endured many forms of change through the effectiveness of various marketing strategies they have undertaken.
In order to manage change effectively, a business needs to identify the needs for change, set achievable goals, and develop a culture of change and adopt a change agent. Identifying the need for change involves the manager's ability to anticipate the possibility of change coming as well as gain an intuition of how their business will adapt to that change. The manager ......
Word Count: 678
Page Count: 2.7 (250 words a page / double spaced)
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