The world of advertising can be exciting and distinct. It has the capability of influencing the whole society to follow a certain trend or idea; or to buy a certain product. All around the world there is some type of advertising. There is an advertisement for just about everything made. Advertising's primary purpose is to sell. Whether it is selling a product as in shoes or makeup or it is selling a television show or a popular music album, advertisements are always trying to hook buyers or viewers. How do the littlest things such as a catchy song get someone to go buy a product? This can be answered through a variety of topics. An advertisement for Orbit gum uses three main topics to appeal to their audience. These three are rhetorical appeals called ethos, pathos and logos. The first argument that comes about is the visual argument. Visuals are the main part of advertising, since everyone at least looks at an advertisement. One may not read the words on the page, but one will always look at the picture. To get a better understanding of the advertisement being analyze......

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