Strengths and Weaknesses of J.C. Penney Free Essay, Term Paper and Book Report
JC Penney competes in the retail industry. It is a retail store and one of the leading retailers in the United States of America. It has its strengths but also its weaknesses just as any other organization in this world. This paper will identify some of each.
Strenghts
JC Penney is one of the largest retailer in the US and thus is able to take advantage of economies of scale. It has many Department stores and so customers can easily gain access to one of their stores. JC Penney has 1033 Stores, Saks had 110 and Macy's 850. This is a competitive advantage for JC Penney. This is also a bargaining tool for them as they can tell suppliers that there products will be all over. JCpenny has a strong distribution network. It has one of the largest catalog retailer in the U.S. It has 70 special catoluge. They strategically position desks in every store with catolouges. Catalogue sales help to reduse store inventory level shich is a cost saver. It has 4 facilities that maintain catalogue and website sales. It has more than 50 years of experience in direct sourcing, with long standing relat......
Word Count: 915
Page Count: 3.6 (250 words a page / double spaced)
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