Backyard BBQ Marketing Research Free Essay, Term Paper and Book Report
2.0 Overview:
Backyard BBQ (BYBBQ) is a fast food restaurant chain that has a reputation for selling high quality fast food and specialises in Aussie-styled burgers, fish and BBQ chicken with salads and chips as a side dish. BYBBQ is looking to expand their operations in Australia. One of the key drivers behind the management decision to conduct research into the possibility of expansion is the latest information provided by the Australian Bureau of Statistics (ABS) on average household expenditure on fast foods.
Additionally, the internal secondary research data collected by Backyard BYBBQ senior management has identified two key themes for business expansion: convenience and quality of food.
BYBBQ management are concerned with the potential trend towards health food and the unhealthy stigma surrounding the high saturated fat content of fast food. Even against the backdrop of a perceived negative perception of fast food, the Australian fast-food market is worth $8.8 billion. In addition, the ABS data reveals the average household expenditure on fast foods and meals out is con......
Word Count: 1857
Page Count: 7.4 (250 words a page / double spaced)
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