Nano-technology is an innovation that some might think of as new, but research shows that scientist have been working with this creation for a while. Nanotechnology is not one industry sector in the common definition of the term. Nanotechnology represents more of an enabling technology that will help create new materials with designer properties in many different industries. As science understands the relationships of these atomic and subatomic structures and their relationship to material properties better, it becomes possible to create materials with unique properties. To analyze Nanotechnology, marketers look at certain behaviors attributed to characteristics such as cross-cultural variations, families and households, consumer perceptions, and attitudes to promote products. By looking at target market needs, current competitive offerings, and other elements it is important that we interpret and understand these guides Chapter 2-Cross-Cultural Variations Culture plays a massive role how marketers advertise to different cultures. Language, demographics, values, and nonverbal commu......

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