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Ryanairs macro (PESTL) and competitor environment Free Essay, Term Paper and Book Report

Ryanair was Europe's original low fares airline and is still Europe's largest low fares carrier. It is based on Dublin, Ireland, and it was found by Tony Ryan in 1985 with just 25 employees. Through the years, Ryanair has become the most profitable airline all over the world thanks to cost cutting. At the same time Ryanair is one of Europe's most controversial companies, praised and criticized alike. Low prices, radical administration, and his fierceness to unseat the traditional high-cost airlines against its critics: missing the EU policies, and practices deceptive advertising. This report will analyse the macroeconomic and microeconomic environment of Ryanair in order to address all the weaknesses, opportunities, threats and strengths and discuss how does this affect its strategy. POLITICAL and LEGAL ENVIRONMENT The political environment of Ryanair is among the company´s most significant advantages because most of its operations take place within Europe. This means that it is a stable and very simila......

Word Count: 1897
Page Count: 7.5  (250 words a page / double spaced)


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