Has anyone ever heard "Maybe she's born with it, maybe its Maybelline" (Maybelline New York 2009)? How about "Models and celebrities just do not wake up gorgeous, they've got full time beauty squads" (Maybelline New York 2009)? In 1991 Maybelline used these slogans to help boost their sales in the United States, and globally. Maybelline is one of the leading cosmetic company's in the world. The management and leadership in this company is one reason for the ability to stay on top year after year. Being able to control the market through retailers, advertising with big name stars, and keeping prices down for the consumers is how the company keeps on top. The Bureaucratic Control mechanism feedback was used in raising the percentage rate in Maybelline's cosmetics sells in 2007 (business net 2007). . Feedback control is used to focus on the information of prior results so that corrections can be made from the original standard set by management. The feedback comes when the managers from the discount stores send the managers of Maybelline reports of sales. This control mechanis......

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