What in your opinion makes low customers loyalty to a product? Free Essay, Term Paper and Book Report
The famous American business published author Michael LeBoeuf said, "Every company' great assets are its customer because without customers there is no company". This quote expresses an undeniable truth that the existence and prosperity of a business entirely depends on customers. The more loyal customers to the product the business has, the more success that business can achieve. However, drawing and retaining customers have been Herculean tasks. Especially, in a fiercely competitive business market today, those tasks have become more and more challenging and having an insight into the roots that make customers stop buying a product has had an essential role to play than ever before.
One of the major causes of customers' defecting to another product is the poor quality of products. Nowadays, it is really hard to please customers who tend to have a variety of demanding requirements about the quality of products. There is hardly any customer who can accept to buy a product which the quality is not adequate to the price. Once customers find that the product is of poor quality, they wi......
Word Count: 843
Page Count: 3.3 (250 words a page / double spaced)
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