Perreault, Cannon and McCarthy (2009) defined marketing as, "the performance of activities that seek to accomplish an organizations objectives by anticipating customers or client needs and directing a flow of need satisfying goods and services from producer to customer or client." Marketing is more than what the normal person believes it to be the selling and advertising of a product. The following will define different views of the term marketing; determine what the importance of marketing is for an organization's success and three examples of why marketing is important. Marketing Marketing affects life on a daily basis, people around the world experience the art of marketing multiple times a day most of the time not even realizing it. More than advertising and selling there are certain steps that those working in the marketing field should follow: analyze, predict, estimate, determine, estimate, decide, estimate and, figure. One should analyze the needs of the consumers, predict what those needs and wants are for (a certain type of baseball, etc.), estimate the amount of pr......

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