advertising in women magazines Free Essay, Term Paper and Book Report
First of all we should ask what does advertising means. Oxford Dictionary gives the following definition: 'the activity and industry of advertising things to people on television, in newspapers, etc.' So, the advertising activity is bringing a product (or service) to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.
Professor Mihai Zdrenghea speaks about advertising as 'the most symptomatic phenomenon of contemporary culture as it reflects the society by reinforcing the image that society projects of itself, more often a positive image in which it tends to indulge.' Every major medium is used to deliver adverts, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other orga......
Word Count: 2308
Page Count: 9.2 (250 words a page / double spaced)
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