I. Problem A.1. company has long enjoyed limited competition, due to there being only a few other competitors in the steak sauce market, which has given them a 54% market share. This has allowed A.1. to dominate the shelves in the targeted retailer stores. Times have changed and more alternatives are appearing which is diminishing this shelve space and increasing the competition in the steak sauce market. One of their larger competitors, Lawry's, is entering the steak sauce market aggressively with a new marketing campaign targeted at the memorial holiday season. Publix has contacted A.1. saying that Lawry's is targeting Publix's Memorial Day promotion at a significantly lower price then A.1.'s promotion. Should A.1. go on the defense by reducing its price as an aggressive promotion or quickly develop an A.1. extension to counter this threat? II. Analysis The following is an analysis of the competition, external forces, and financial situation of A.1. steak sauce. Using the five forces model of competition to focus on the rivalry it is obvious that the threat to A.1. is at......

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