What are Innovation, Creativity and Design? In the following paper one will compare and contrasting the terms - innovation, creativity and design. Dictionary.com defines innovation as "the introduction of new things or methods" (2009). In any organization innovation can and does occur at all levels; from the executive level all the way down to lower management as well as individual employees. Innovation is considered a process, system, or a product however, it is much more than an idea. Innovation is an action of exchanging an idea into a new way of doing things. Innovation plays a pivotal role in the constantly changing world of business and if an organization can grab a hold of an innovative idea it could be solution to their success. A number of people equate creativity with aptitude; however, it does not take a genius to know that creativity and genius are not synonymous. In fact, one can define creativity as a capacity to problem solves using unconventional methods. While one can solve problems using creativity, innovation can be said to apply creative ideas to solv......

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