Company Overview The Coffee Lounge will be an internet coffee shop where people can have their premium coffee while enjoying their social life, shopping, and internet surfing. The plan will be to open a unique coffee shop in a crowded area in the center of downtown Dallas where Coffee Lounge can depend on the concentrations of multi businesses, universities, hospitals, and population. The Coffee Lounge will establish the owner dream of a New York style, modern, quiet, cozy atmosphere, where all people, regardless of gender, race or religion would feel welcome. This paper will focus on explaining how a vision, mission, values, strategies, and goals made that dream a reality. The paper will also provide a review of already done balanced scorecard and communication plan necessary for the success of such a business. Coffee Lounge Mission Statement The Coffee Lounge is designed to serve customers from all races and cultures. The United States is known by the diversity of cultures; people who came from different societies......

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