Change is the essence of existence, this was true for organizations hundreds of years ago and business is all about change. Change initiatives can have a psychological and emotional impact. Communication can be in verbal or behavioral form and can smooth the threat for those fearful that things may get worse or that they could be left out of the change process. Communication can build hope and encourage those who believe things will get better, in this case actions are more powerful than words. Effective and simple communication can provide a cohesive vision that will build confidence and empower those inspired by the challenge that the possibility of something greater than themselves exist. Change initiatives begin with leadership and with the help of Kotter and his eight-step change process (1996) the potential barriers that South County Community Church (SCCC) faced have been addressed. Kotter stresses the importance of communication that uses both words and actions that are consistent and founded in the church cultural beliefs and shared vision (1996). Culture can be describe......

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