Bausch & Lomb - Sales Force Reorganization Free Essay, Term Paper and Book Report
Problem Statement
Bausch and Lomb produced the first optical quality glass in American during the mid 1890s, and in 1903 they began to manufacture products requiring extremely high levels of quality, with extremely stringent manufacturing tolerances. Its products included microscopes, binoculars and camera shutters. Other products such as the world-famous Ray-Ban line (now sold) of sunglasses helped to propel Bausch and Lomb into the limelight, while scandals such as those surrounding the ReNu product line, and the alleged trademark infringements of the PureVision brand tarnished its reputation somewhat. In 2000 the company's business portfolio included dour business line: Lens, Lens Cars, Pharmaceutical and Surgical. The groups contributed approximately 20 percent, 30 percent, 27 percent, and 23 percent respectively. Nevertheless its struggles the company and its brands still enjoy continued world-wide success.
When Ronald N. Zarrella replaced Bausch & Lomb interim CEO in 2001 the company was in a poor condition, management wise and financially. The stock price of the Bausch ......
Word Count: 876
Page Count: 3.5 (250 words a page / double spaced)
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