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Malincho case study Free Essay, Term Paper and Book Report

Case Study Overview Kalin Pentchev is a Bulgarian entrepreneur who has founded his own import-export business which is called Malincho in 2001 in the US. Kalin has specialised himself on selling Bulgarian food products. Having no experience in this respective sector, made it very hard for Kalin to develop his own business and to find enough resources in order to finance and organise it. His main distribution channel at the very beginning was offering his products on-line as well as promoting it via word of mouth. He is in a challenging financial situation; therefore he needs a minimum of a 100.000 Dollars to consolidate his debts and 50.000 Dollars to get his proper storage and packing place. So far he has been working all by himself without any employees working for him. Market Overview According to the Euromonitor Market Statistics, the historic value in 2004 for cheese products in the US market was 15.141 million Dollars. The present market value of cheese in the US in 2009 is 18.908 million Dollars. Having said this, there has been a severe value growth within recent years ......

Word Count: 659
Page Count: 2.6  (250 words a page / double spaced)


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