Marketing Case: Jones Blair Case Study Analysis Free Essay, Term Paper and Book Report
Jones Blair is a company in the United States which manufactures paints and distributes them more than fifty counties in Louisiana, Texas, New Mexico and Oklahoma. Their head quarters and the primary metropolitan area of sales is the Dallas-Fort Worth (DFW) area. The US paint industry is a very successful industry that is still maturing. In 2004, total industry sales were estimated to exceed $16 billion. Jones- Blair has been very successful at maintaining and even increasing their sales value, which have increased at an average annual rate of 4 percent during the past decade. However, this increase has been mostly attributable to Non-DFW areas and the DFW area has actually experienced a decline in sales over the past decade, going from 50.9 million in 2000 to 48.0 in 2004. Even with the percentage decline (from previous years) in sales in the DFW area, it still accounts for 60 percent of total sales volume. Alexander Barrett, president of Jones-Blair Company states "We have been very successful in maintaining our margins even with increased research and development, material a......
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