Marketing Mix - Pepsi Corporation Free Essay, Term Paper and Book Report
Proper use of the marketing mix is a crucial facet in the survival and success of every organization. This simple but structured framework is a mixture of marketing strategies using the elements product, promotion, price, and place, or the four Ps. When properly implemented, the marketing mix helps companies reach their target audiences while creating perceived value and demand for the product or service at the same time. The same guidelines also allow a business to reach it organizational goals. This paper intends examine each element of the marketing-mix and how it is implemented by a selected organization. Then it will discuss how each of the four Ps affects how an organization develops is marketing strategy.
Organization
The Pepsi Corporation, Inc. is the organization selected for this paper and operates in the food and beverage industry. This 20 billion dollar corporation was formed as a result of a merger between Frito-Lay, Tropicana and PepsiCo. Another result of the trio's merger was that it combined three of the largest distributors and manufacturers in their p......
Word Count: 1745
Page Count: 6.9 (250 words a page / double spaced)
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