Introduction Many businesses formulate strategic goals to generate a foundational plan to improve and support their competitive performance. Strategic plans must address concentrated areas such as strengths, weaknesses, opportunities, threats, (S.W.O.T.) of external and internal factors. In addition, strategic positions explore core and distinct competencies generating approaches to nurture strengths and enhance weaknesses. Top management must establish a course of action that invests in the creation of a corporate culture that understands and supports the strategic mission. One key aspect to any strategic plan is for all its stakeholders to understand a company's purpose and goals. This can best be accomplished via a clear and concise mission statement. Strengths and Weaknesses Apple Computer had a lot going for them in being one of the first on the market with a friendly user computer system. Some other strengths Apple had was: 1. Brand Name and Customer Loyalty - Apple still has a strong brand name and an exceptionally loyal customer base. 2. Strong in Niche Market......

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